Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the stains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
With over 560 million netizens, India is the second-largest internet populated country just after China. The Indian internet population is likely to reach 650 million figure by 2023. The massive penetration of smartphones is another reason why Politicians should concentrate on Digital Marketing for Elections & Political Campaign Management.
Why Politicians Should concentrate Digital Marketing & Analytics?
450 million smartphone users
336 million Facebook users
17 million Twitter users
100 million Instagram users
308 million YouTube Users
The high concentration of Digital Literacy
TRADITIONAL MEDIA
Print Media:
- Newspapers
- Magazines
Electronic Media:
- Television
- Radio
Social Media:
- YouTube
- Personal/organization website