Political Strategy & Management

Political strategy is a plan to win and sustain formal power over major systems such as a society, community or organization

Election campaign management consists of the following & steps:

1. Conduct strategy development survey to generate voter insights. This is not your run-of-the-mill public opinion survey.

2. Develop your campaign strategy using the insights

3. Convert that strategy into action through a series of initiatives

4. Support it with the infrastructure, organization and tools required

5. On ground voter activation both offline and online

6. Feedback loop on results

7. Recalibrate