Political strategy is a plan to win and sustain formal power over major systems such as a society, community or organization
Election campaign management consists of the following & steps:
1. Conduct strategy development survey to generate voter insights. This is not your run-of-the-mill public opinion survey.
2. Develop your campaign strategy using the insights
3. Convert that strategy into action through a series of initiatives
4. Support it with the infrastructure, organization and tools required
5. On ground voter activation both offline and online
6. Feedback loop on results
7. Recalibrate