Political Parties or politicians can understand these patterns of content consumption and responsiveness. There are three kinds of analytics by which we can understand how it impacts Political Campaign Management.
Descriptive Analytics: We can analyze various metrics and dimensions of the visitor like bounce rate, exit rate, location, age, gender, device, browser, and content engagement rates.
Predictive Analytics: We can predict how the users are likely to support a political personality or politician. Based on the big data analytics, we can predict the likely outcome.
Prescriptive Analytics: We can derive solutions by going through data and analytics. Politicians or Political Parties can alter or re-engineer the content strategy based on analyzing the insights consistently.